Practice Courage: Move Beyond Planning Into Action

Courage is required to move beyond planning into action. The amount of courage correlates to the attachment we feel to our plans and the attitude we have about failure. Risk-averse/plan-heavy environments are discouraging — risk-tolerant/experimental environments are encouraging.

Are you stuck in planning mode?

I was coaching Product Managers working for a demanding Chief Product Officer. Not only demanding but also visionary yet particular, energetic yet moody, instinctual yet empirical, intensely focused yet integrally involved in all aspects of business — he led the creation of a multi-billion dollar product so these traits are evidently effective. The Product Managers faced intense pressure.

When I met the group, projects underway by the engineering teams were all in the name of optimization or reliability of existing features. New product ideas had been shelved and Product Managers felt paralyzed in a pattern of planning and analysis. The more they planned, the more they became attached to their plans, the more they were disheartened when the CPO rejected their plans, so the more they would plan.

To break from that pattern, I petitioned hard for a four-day hack-a-thon so the whole product development organization could self-organize and feel encouraged to try new things. With mere *minutes* of up-front planning, teams started testing new product ideas in a safe-to-fail setting.

The results were powerful. The barriers to action had dissolved and within months the company could announce new features and previously-shelved product ideas were underway.


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