Tag Archives: agile coach

9 Common Mistakes in Hiring an Agile Coach

Learn more about transforming people, process and culture with the Real Agility Program

Nearly everyone is hanging out the “Agile Coach” shingle.  Agile has reached the point where many large organizations are adopting Agile practices.  As a result, consultants and consulting companies are trying to jump on the bandwagon to take advantage of this fad.  Unfortunately, we at BERTEIG are often being called in to clean up after other Agile coaches have made a mess of things.

Here are the most common mistakes that organizations make when hiring Agile coaches.

1. Not Measuring the Results of Your Agile Coach

Agile coaches should be able to measure their results as they work with your teams and your organization. Important measures include performance, cost, quality, time to market, customer satisfaction and others.  If you aren’t measuring results, you can’t possibly know if the money you are investing into your Agile coach is worth it.  Of course, some qualitative measures such as staff satisfaction with the coach are useful too, but quantitative measures are also essential.

2. Not Benchmarking before an Agile Coach Starts

You need to be able to know if an agile coach is making a difference. Knowing where you are starting is necessary.  Having benchmark measurements of important KPI’s will help you to make sure that your agile coach is successful.  Benchmarking is something that your agile coach should be able to help you with, but make sure that you are involved directly!

3. The Agile Coach is Lacking Advanced Certifications

Agile coaches need to have proven their knowledge and experience by obtaining advanced certifications. A “Certified Scrum Master” designation is just not sufficient. At a bare minimum a Certified Scrum Professional (CSP) or Kanban Management Professional (KMP) certification are critical. However more advanced certification’s such as Certified Enterprise Coach (CEC), Kanban Coaching Professional (KCP), or even non-Agile coaching certifications such as Leadership Circle Profile are important to see in a candidate.

4. Lack of Diversity of Agile Experience

An Agile coach must be able to prove having worked with at least Scrum and Kanban methods on more than one team in more than one organization.  However, there are many other Agile methods and techniques, and it is critical to explore the depth of your candidate’s knowledge and experience with those techniques.  Do they know how to do the Agile engineering practices?  Have they used many different retrospective techniques?  What about Innovation Games?  Estimation and planning tools?  If your coach has less than five years of experience with Agile techniques, chances are they don’t have the depth to deal with the complexity of your situation.

5. No Huge Agile Coaching Failures

An Agile coach needs to be able to explain how they have failed to achieve results in at least one case, ideally getting fired as a result. Failure and learning from failure are critical parts of the Agile framework. If an Agile coach can not share with you a significant failure then you cannot trust that they are able to learn from their mistakes.

6. No Systematic Agile Coaching Approach

Helping teams, groups and organizations become more Agile requires systems thinking and systematic approaches.  Organizations are complex (and sometimes chaotic!) – if an Agile Coach does not know how to deal with this complexity, and cannot describe to you their systematic approach, then they probably aren’t going to be consistent in their results.  And if the approach they describe doesn’t seem to make sense to you, you are probably right to give that coach a pass.

7. Missing Clear Agile Coaching Goals

This mistake is a little less common, but it is important enough that it still needs to be mentioned: your organization absolutely must have clear goals for the Agile coaching.  Those goals should be related to both Agility and business results.  Agile techniques are a means to an end.  Lacking clear goals often results in an organization spending far more than it needs to on Agile coaching.

8. Hiring an Agile Coach to do Training

(Or the other way around.)  Coaching and training are two completely separate disciplines!  It is rare to find an individual who is able to do both well.  The systems and techniques of coaching are different than those of training.  Becoming excellent at one, takes many years of focused work.  Becoming excellent at both, takes deep commitment and opportunity.  If you hire an Agile Coach who has good experience, don’t just assume that they can do training just because they have delivered a few talks or made up a slide deck.  Put the same discipline into hiring an Agile trainer that you would put into hiring an Agile coach.

9. Not Letting Leaders and the Agile Coach Work Together

This is probably one of the biggest mistakes of all!  An Agile coach must work with your organization’s leaders to have any hope of helping you with lasting change.  No matter how large your organization, the culture is set by leadership, Agile has a huge cultural impact, and your Agile coach needs to be able to link the two together (leaders and Agile culture).  Even if the Agile coach is “just” working at the team level, a lack of contact with leaders will make the coaching work inefficient, frustrating, and unsustainable.


Your organization deserves the best chance it can have.  Consider contacting us at BERTEIG to help you make sure your Agile coach (or Agile coach candidate) is up to the challenge.   We have a systematic program to develop Agile coaches.

BESTEIG Real Agility logo - Agile Coach development program


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Are You Getting What You Need From Conferences?

Learn more about transforming people, process and culture with the Real Agility Program

(Originally posted in June 2015 – Updated October 2016)

Photo Credit: BERTEIG’s Valerie Senyk facilitated a group session on “What Do We Mean by Transformation?” in Orlando 2016.

Professional Development opportunities are everywhere and they are easy to find at any price-point on any topic at any location. The hard part is deciding how to spend your time.

It is important to think about why you attend conferences. Most importantly, why do you choose some conferences over others? Do you want to learn from peers in your field? Do you want exposure to the latest industry trends? Are you looking for a new job? Or do you just want to be blown away by great people?

I attended the Agile Coach Camp Canada last weekend in Cornwall, Ontario, and that incredible experience has caused me to reflect on the variety of conferences I have enjoyed in recent years…and why I choose some over others.

Like any great product, successful conferences have clear and focused goals which create specific opportunities for their participants. Conference organizers choose location, venue, date, duration, registration cost, format, theme, etc. The best conference organizers are courageous and willing to make difficult decisions in order to compose their events with utmost respect to the collective vision and goals of the attendees, sponsors, and founders. The organizers of Agile Coach Camp Canada, for example, are dedicated to creating an event in which the agile coaching community can “share in an energizing and supportive environment”. That’s it! A clear and compelling vision. This clarity of vision guides decisions like whether to host the event in a metropolis (which may result in larger numbers and more sponsorship opportunities) or away from large cities (think overnight “camp”) — this is one formative decision of many that make Agile Coach Camp Canada so intense and unique year after year.

Some background: This was the 6th annual Agile Coach Camp Canada and the 2nd time that I have attended; the event generally starts on Friday evening and includes supper followed by lightning talks, Saturday uses Open Space Technology to produce an agenda followed by supper and socializing (late into the night!), then Sunday morning wraps-up with retrospection then everybody leaves in early afternoon; the cost per person is between $300-$500 for the entire weekend including meals, travel, hotel room; the event is often held in small-ish towns like Guelph or Cornwall which are a few hours from a major airport. Having been there twice — both times just blown away by the community, their expertise, their emotional intelligence, their openness — I understand very clearly the responsibility of conference organizers and I have gained new respect for the difficult decisions they must make.

Upon reflection, I know that I attend the Agile Coach Camp Canada because (a) I learn a lot and (b) I have bonded deeply with my colleagues. Those are the two reasons that I will return next year and the next. I do not attend that event with an expectation to develop new business, or attract new leads, or stay on top of industry trends — instead, I will look to other conferences for those opportunities.

What/where/when is your next professional excursion? Do you know what you want to get out of it? Here’s a tip: choose one objective from the list below and find a conference that delivers exactly that!

  • Business development: Find new or reconnect with existing business contacts.
  • Professional development: Find or explore opportunities for career enhancement.
  • Learning: Listen/watch/share with others who practice in your areas of interest.
  • Community building: Connect and communicate with people with interests or qualities that you appreciate.
  • Market exposure: Evangelize a product or service for a captive audience.
  • Other?

Life is short…make it amazing!


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Announcing New Agile Training for Coaches, Executives, Job Seekers and More

Learn more about transforming people, process and culture with the Real Agility Program

New Agile Certification Training

Certified Real Agility Coach LogoOur new premium offering: the Certified Real Agility Coach course is delivered in an unusual format of 40 days (yes, forty) spread over one year.  This in-depth, advanced training program is designed to help people with experience on Agile teams to become fully-capable independent Agile coaches.  Worried about the time commitment?  A substantial portion of the course is delivered as on-the-job training and a significant number of course hours are outside regular working hours… and the schedule is flexible to accommodate participants’ unique scheduling needs.  Spots are extremely limited for this course.  Reserve your spot now! (Contributes all the training hours required for the Certified Scrum Professional designation.  As well, if you do not already have the CSM and CSPO designations, you will receive free enrolment in either or both of those courses once your registration has been confirmed.)

Scaled Agile Framework - SAFe Agiilist LogoSince Travis Birch and Mishkin Berteig have become Certified SAFE Program Consultants, we are now offering the Leading Safe 2-day course for project, program and functional managers, change agents and department leaders.  Learn about the Scaled Agile Framework; one the most popular enterprise Agile frameworks.  SAFe combines Scrum, Extreme Programming and Lean to effectively allow larger groups of people to execute programs while interfacing effectively with traditional corporate governance.  Do you have 25 people or more working on a program?  Then the Leading SAFe training is for you!

New Agile Introduction Courses

Scrum and Enterprise Agile for Executives is a half-day workshop designed to help you solve one of the biggest problems organizations have: how to become more Agile?  Using the tools and techniques of the Real Agility Program, participants will be guided to make effective long- and short-term plans for increasing productivity, innovation, quality and customer satisfaction.  This workshop is delivered by Mishkin Berteig who has helped numerous executives at organizations large and small with successful Agile transformations.  Just $250 per person!

Travis Birch, a Partner at Berteig Consulting who has years of experience helping Agile teams reach award-winning levels of performance, is going to be delivering two of our new offerings:

Choosing an Agile Career is a one-day workshop designed to help people who don’t yet know how they can best fit into the most important revolution sweeping the corporate world.  Should you be a ScrumMaster?  A Product Owner?  An Agile Coach?  Something else?  Ideal for people who have been asked by their executives to sort out their career path in a newly Agile organization or department.  $450/person with an early-bird discount available for some dates.

Kanban: Gentle Change is a deep-dive immersion into a critical process-improvement and teamwork technique  Learn how tools for making work visible can improve productivity, throughput and efficiency..  Ideally suited for team leads, project and functional managers, HR managers and process improvement managers.  $450/person with an early-bird discount available for some dates.  Counts as 7 PDUs with the PMI and contributes to the Agile Certified Practitioner designation.

Other Workshops

CSM Certified ScrumMaster LogoCSPO Certified Scrum Product Owner Logo

Of course, we continue to offer our extremely well-received (often sold out!) Certified ScrumMaster and Certified Scrum Product Owner training courses.  These courses are immersive, intensive, and designed to help you to become great ScrumMasters and Product Owners.

Please see our complete 2015 Agile and Scrum course schedule here!  Most of our courses are held in the Toronto area which has a great international airport, fantastic food, amazing entertainment, and is just generally a fun place to come for a bit of training and a bit of sight-seeing.  Some courses are also offered in other cities including Vancouver, London Ontario, and Waterloo.  Most of our courses are also available for in-house private dates.  Please contact learn@worldmindware.com for more information about group discounts, corporate savings programs or in-house private offerings.

COMING SOON We are working to offer Certified Scrum Developer (CSD) training as a complement to our already successful Certified ScrumMaster and Certified Scrum Product Owner training courses.  The CSD course will help technology professionals learn the critical Agile engineering and teamwork practices that are absolutely required to make Scrum successful in delivering software products.  This training is highly technical and participants are expected to already be strong software developers.


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Awesome Agile Article about the Retrospective

Learn more about transforming people, process and culture with the Real Agility Program

Glen Wang, a former student of mine, has written another fantastic article about Scrum called “The Retrospective: Know Yourself and Adapt to the World“.

I love Glen’s philosophical take on things!  This article is strongly recommended to any ScrumMasters, Process Facilitators and Agile Coaches out there!


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