The Agile Framework: Agile Values and Principles, The Agile Toolkit, The Agile Organization

When I am speaking with executives, ScrumMasters and other leaders of change in organizations, I often present a simple 3-layer model to understand the relationship between the various moving parts in the Agile Framework:

  1. The Agile Values and Principles – These describe the culture and, in the Agile Manifesto, are the definition of the word “Agile” as applied to software development. I didn’t write the Agile Manifesto so I don’t get to re-define the word Agile.  To give an example: in the manifesto it says “The best architectures, requirements and designs emerge out of self-organizing teams.”  As a former enterprise architect at Charles Schwab, I struggled with what I saw as incredibly wasteful up-front architectural activities when I knew that developers would (sometimes) ignore my glorious ivory-tower plans!  Therefore, if you are still doing up-front architecture and forcing your teams to comply to that architecture, you aren’t Agile.  Therefore, as an individual, a team or an organization, you need to make a conscious decision to “BE” Agile or not… and if you decide not, then please don’t call yourselves Agile.
  2. The Agile Toolkit – There are many hundreds of distinct tools in the Agile toolkit including Scrum, OpenAgile and other “large” Agile methods, as well as the Planning Game, Product Box, Test-Driven Development and other “small” Agile techniques.  Any group of people trying to BE Agile, will need to use dozens or even hundreds of different Agile tools.  I call them tools because the analogy with construction tools is a very good one.  Scrum is like a hammer.  But you can’t do much with just a hammer.  Scrum is a great, simple tool.  But you always need other tools as well to actually get stuff done.  All the tools in the Agile Toolkit are compatible with the Agile Values and Principles.  Even so, it is possible to use the Agile Tools without being Agile.  A Scrum team that never gets together face-to-face is not an Agile team: “The most efficient and effective method of conveying information to and within a development team is face-to-face conversation.”  (Video conferencing doesn’t count.)
  3. The Agile Organization – When you start using a tool, there is a learning period.  We start by being conscious of our incompetence and as we persist, we become competent… but it isn’t natural or habitual yet.  Eventually, with continued use, we become unconscious of the tool.  IDE’s and version control are like this in most organizations: we don’t even think about them!  But getting through that initial stage requires us to change; to develop new skills.  This process usually requires discomfort or pain (including psychological pain).  An organization attempting to BE Agile and to use many of the tools in the Agile Toolkit will need to make many changes and often these will be difficult.  For example, incorporating the Product Owner role from Scrum into your organization requires new role definitions, new performance evaluation practices and criteria, new compensation systems, new communication and reporting mechanisms, new authority and accountability processes, etc. etc.  All of the changes required are about creating Enterprise Agility throughout the whole organization, beyond just software or IT.  These extensive changes are often started in a very ad hoc manner, but at some point they need to become systematic.  This is an important decision point for executive management: are we going to be Pragmatic about our Enterprise Agile adoption, or are we going to be Transformative about our Enterprise Agile adoption.

All of this is summarized in this graphic:

The Agile Framework [PDF]

Try out our Virtual Scrum Coach with the Scrum Team Assessment tool - just $500 for a team to get targeted advice and great how-to information

Please share!

Project Lessons Learned vs. Sprint Retrospective – 17 Points of Comparison

Another fantastic article by Mike Caspar: Sprint Retrospective vs. Lessons Learned (a Generalization)

Mike says:

Consider reviewing these differences in your environment to determine if you are getting benefit from your Sprint Retrospectives and following their intent.


Here are a few other Agile Advice articles about Retrospectives.

Try out our Virtual Scrum Coach with the Scrum Team Assessment tool - just $500 for a team to get targeted advice and great how-to information

Please share!

Re-launch of Real Agility Newsletter

Hi Everyone!  Berteig Consulting is going to re-launch their monthly newsletter starting this month!  We’re excited about it because, although it is partly due to a legal change around commercial email here in Canada, we are considering this a great opportunity to change the style of our communication with our customers and our colleagues.  Like before, we plan to have a few regular segments:

  1. A message from me, Mishkin Berteig, that shares my personal experiences with Agile, with running an Agile consultancy, and other things that I hope will be interesting.
  2. A “Coaching Corner” article written by one of our coaches, or by a guest author, about how organizations, teams and people can become more Agile.  Topics will range from technical to people-oriented, practical to theoretical, cutting-edge to deeply retrospective.  We hope these articles will become a great resource – and they won’t be cross-posted here on Agile Advice.
  3. A listing of our upcoming training.  We’re excited that in the fall and in the new year we are going to start offering some things besides just ScrumMaster and Product Owner training including training on Agile Coaching, SAFe (and maybe even other enterprise agile frameworks), and topics closely related to Agile such as leadership, communication, etc.
  4. And of course, a “special offers” section that will promote new products or services from us or from close partners that we think will be helpful.

Please subscribe to our Real Agility Newsletter by clicking on the link:


Try out our Virtual Scrum Coach with the Scrum Team Assessment tool - just $500 for a team to get targeted advice and great how-to information

Please share!

Retrospectives: A Quick Random Retrospective Generator

Thanks to my good friend Deborah Hartmann Preuss for showing me this great tool: Retr-O-Mat – Inspiration (and Plans) for Agile Retrospectives.  It’s a great way of generating a plan for your retrospective if you’re feeling a lack of inspiration!  Includes all five stages of a retrospective: set the stage, gather data, generate insights, decide what to do, and close the retrospective.

Try out our Virtual Scrum Coach with the Scrum Team Assessment tool - just $500 for a team to get targeted advice and great how-to information

Please share!

The Three Fundamental Principles of Agile Estimation – The Third One Will Surprise You!

You probably already use an Agile Estimation technique such as the Planning Game or the Bucket System, but surprisingly few people understand the underlying principles of Agile Estimation.  This lack of understanding often causes confusion or stress for the people who try to use Agile Estimation techniques.  The discrepancy between traditional estimation techniques and Agile techniques is large and it is hard to bridge that mental gap without understanding the principles involved.  There are three fundamental principles of Agile estimation:

Principle One: Collaborative

Agile estimation methods are collaborative.  This means that multiple people work together to arrive at estimates for work in an Agile project or product development effort.  Traditional estimation techniques (such as those related to bottom-up or top-down) tend to focus on individuals estimating the work that they are responsible for doing and “trusting” those individual estimates.  Collaborative estimation means that most estimation is done by people in formally facilitated meetings where people are present in-person.

Collaborative techniques are generally used where there is some expectation that multiple minds are better than a single mind in discovering some new knowledge or solving a problem.  Teamwork and groupwork are based on this concept.  This idea of collaboration for problem solving is also applied to Agile Estimation and it has some interesting ramifications.

The most radical consequence of collaborative estimation methods is that there is no possibility to trace a particular estimate for a particular item to a particular individual person.  This lack of traceability is important to create a sense of safety on the part of participants in the estimation effort.  This safety is necessary to allow participants to be fully honest about estimates even if those estimates conflict with expectations of powerful stakeholders.  Another way of stating this principle is that no individual can be punished for a bad estimate.

Many Agile estimation techniques take this principle beyond just mere collaboration to the level of consensus-building techniques where everyone in a group doing estimation work must agree on the final estimate for each and every item being estimated.  This strengthens the idea of safety to the point where no participant in an estimation effort can ever say “I didn’t agree with that” and thereby leave other participants “on the hook” for a bad estimate.

Principle Two: Relative Estimation

Imagine you are shown a glass bottle with some water in it.  You can see the water sloshing around.  Someone asks you, “how much water is in the bottle?”  You might, at first, think about the overall size of the bottle and respond by saying “it’s 1/3 full.”  Or, if asked to provide a measure in units like millilitres or fluid ounces, you might mentally compare what you see in front of you to some container (e.g. a measuring cup) where you know the quantity.  In both cases, you are doing a relative estimate of the amount of water in the bottle.  You are comparing the amount of water to a known quantity.

Imagine a counter-example: someone walks up to you with a red pen ask asks you “what is the wavelength of the light being reflected from this red ink?”  If you are like most people, you have probably forgotten (if you ever knew) the wavelengths of light in the visible spectrum.  You have no basis for comparison.  You might take a wild guess, but it is just that.  Going back to our relative measure, you might be able to easily say if it is darker or lighter than another red colour, or you might even be able to tell what hue of red it is.  But those cases are, again, relying on our inherent ability to see relative differences.

So instead of ignoring this capacity, in Agile estimation techniques, we leverage it.  When estimating effort, we start by setting a clear baseline for what we are comparing: another piece of work.  The baseline piece of work is often given an “estimate” that is arbitrary and in some non-standard units.  For example, it is common to use “points” when estimating the effort for Product Backlog Items.

When doing relative estimates it is very important to ensure we are comparing “apples to apples”.  Both the piece of work to be estimated and the comparison piece should both be work items that are not yet done!  If you have already completed one of the pieces of work, you have prior knowledge that you don’t have for the work to be estimated.

This last point is subtle, but important.  If you have already done something, you know much more about it.  If you try to compare to something you haven’t yet done, you will be tempted to assume that the two things will be more similar than they may be when you actually get to work on it.  By comparing two pieces of work that you have not yet done, you become much more conscious of the risks of comparing, and that consciousness will help you make better relative estimates.

It is important to note that one side advantage of using relative units for estimation is that it makes it much more difficult to use estimates as a baseline for either measuring performance or for tracking schedule variance, both of which are essentially meaningless in a good Agile environment (which should be almost entirely results-oriented).

Principle Three: Fast

In Agile estimation we don’t care (!!!) about accuracy nor about precision of estimates.  Whoa!  Why is that?  Because estimation is waste.  You can’t sell estimates, and estimates don’t affect the “form, fit or function” of the thing you’re building.  Therefore, both Agile and Lean concur: do your utmost to eliminate that waste.  There are actually lots of Agile practitioners who think estimates are evil (and they have some good arguments!)

In order to do Agile estimation in a maximally non-evil way, we need to make estimation fast!  Really fast!!!  Many of the Agile estimation techniques allow you to estimate a product release schedule lasting as much as a year in just a few hours given a reasonably well-crafted Product Backlog.

There are really only two modestly good reasons for doing estimation in an Agile project or product:

  1. Estimates provide simplified information to the Product Owner to allow him/her to make sure the Product Backlog is ready for the next Sprint (ordered, refined).
  2. Estimates allow stakeholders, including the team doing the work, to generate high-level common understanding and expectations without dwelling on details.

As a business stakeholder, one can do a simple mental exercise.  Ask yourself, “how much money would I be willing to spend to accomplish those two objectives?”  Whatever your answer, I hope that it is a very small amount compared to what you are willing to spend on getting results.  If not, perhaps you haven’t really embraced the Agile mindset yet where “the primary measure of progress is working software” (the Agile Manifesto).

Bonus Principle: We Suck at Estimating

Most people doing estimation in traditional project management try to measure in units like person-days or dollars.  There is no doubt that these units are useful if you can get good estimates.  However, most of the people doing estimation are fundamentally and irredeemably bad at it.  How do I know?  Because they are not wealthy… and have thereby proven that they cannot predict the future.  If you can predict the future, even just in limited circumstances (like estimating effort or revenue), you can leverage that to generate almost untold wealth.  Given that, it is fruitless and wasteful to try to get better at estimating.  Instead, the principles of Agile estimation help us focus our attention on the right things: collaboration, comparative estimates and doing them fast so we can get to the real work, and most importantly: delivering valuable results now.  Understanding these principles helps teams overcome many of the struggles they have in using Agile estimation techniques.

Try out our Virtual Scrum Coach with the Scrum Team Assessment tool - just $500 for a team to get targeted advice and great how-to information

Please share!

Great Article about TDD by J. B. Rainsberger

I just finished reading “Test-Driven Development as Pragmatic Deliberate Practice“.  Fantastic article.  I highly recommend it to anyone who is actively coding.  It strongly reflects my understanding of TDD as a fundamental technique in any Software Development Professional’s toolkit.

Try out our Virtual Scrum Coach with the Scrum Team Assessment tool - just $500 for a team to get targeted advice and great how-to information

Please share!

Welcome to LEGOLAND

I was observing a workshop last week that had been put together to create greater cohesiveness in a large organizational team who needed to create a unified vision about their department.

Initially they were broken up into smaller groups to discuss some of the ideas, issues, and challenges they had encountered.  It was obvious how stressed everyone was.  People were speaking animatedly with louder than usual volume, there was a great deal of tension, and everyone seemed agitated and uneasy.

Then came the LEGO.  Mountains of it.  Not just some mismatched pieces either. The kind of LEGO that would have made any child squeal with joy.


Each person was asked to create a model of what they thought their department was like at that moment, using the LEGO.  Then another model of what they each envisioned their department could be.  They were then asked to combine the ones they thought were best into a grand model for the department.

I immediately recognized this approach of play therapy used in child psychology, and I was curious to see how it would translate to adults in the workplace.

The effects were wonderful.  The room that was once filled with heated arguments and loads of stress, had transformed into complete calm.  Everyone was so engaged with building their models, they were quiet and relaxed, and whenever there were bursts of noise it was joyful laughter.

Then came the moment of truth, they had to present the large departmental model that they had all collaborated and contributed to making.

They spoke of their vision clearly without argument or dissent.  They shared the space freely encouraging others to speak on parts of the model they didn’t know in detail.  And when they finished their presentation, there was a long pause of silence where everyone was looking at the model, and in each person’s eyes, I saw pride for what they had accomplished together, and a deep sense of hope for the future where it was absent before.

I guess those colourful blocks really do have some magic in them.

Try out our Virtual Scrum Coach with the Scrum Team Assessment tool - just $500 for a team to get targeted advice and great how-to information

Please share!

Agile Scam – Abusive Comments… What To Do?

This is “my” blog – I write most of the articles, and it is owned by the business in which I am a major partner.  I recently was reviewing comments in the moderation queue and came across this “gem”:

This man is a scammer, agile snake oil only 600, what a bargain. Filthy scamming piece of crap, he’s probably stupid enough to believe his own s**t too.

I’m assuming this person, who is anonymous, is upset either about something I said here on this blog, or possibly something that I (or one of my colleagues) did while we were working with one of our clients.

Several months ago, I was also made aware of a posting about Berteig Consulting (and myself) on Ripoff Report.  I’m not going to link to it, but I will quote it here:

Our company undergoes Agile transformation. Our management decided to hire Berteig Consulting

- a bunch of charlatans spending hours talking absolute nonsense.

They promise sky rocketing performance because they teach us to ( than follows a great number of words with no meaning). We must reflect in Buddish manner, talk to each other, discuss obstacles, be truthful, play stupid games,…. They charge company big money for waisting employees time for endless meetings and providing us with useless information.

Honestly, these sorts of comments make me a bit sad, a bit down.  But here’s what I think about them.

The Agile “Scam”

Let’s make sure we know what we are talking about.  Agile is defined in the the Agile Manifesto.  If you aren’t familiar with it, please take a look.  Basically, the purpose of Agile is to find better ways of building software that are based in practice.  In other words, by people actually building software, and sharing their knowledge, experience and the values and principles that helped them do what they did.

The thing about values and principles is that they are a bit like axioms in formal logic: you can’t prove them.  They are a starting point.  So, if you read the Agile Manifesto and you happen to think that

At regular intervals, the team reflects on how
to become more effective, then tunes and adjusts
its behavior accordingly.

is “Buddish” (whatever that is, presumably Buddhist), and that being “Buddish” is bad or useless, then that is certainly your right.  I can’t prove that this principle of the Agile Menifesto is “right” or “correct” or “always the best thing evar.”  But I like it.  I think it’s good.  I believe in it.  So I guess I am stupid enough to believe my own s**t.  Except that it’s not my own.  I didn’t write the Agile Manifesto.  But I do fully support it.  And, without exception, I think that if work environments tried to put in place the values and principles of the Agile Manifesto, the world would be a (slightly) better place.

So is it a scam?  Well, if it is, I’m being scammed too.  I work crazy long hours, and although I make a decent living, I’m certainly not getting rich off this Agile thing.  When I think of a scam, I think of “get rich quick” or “lose 20 pounds in 20 days” or those sorts of things that promise unbelievable results with little or no effort.

Unfortunately, Agile isn’t like that.  Here is how I think of three Agile methods:

  1. Scrum: incredible results at the cost of incredible pain.  This is kind of like I imagine detox.  An organization is near death and needs to be revived so extreme measures (Scrum) have to be taken.  Requires significant outside help.
  2. OpenAgile: good medium-term results that require significant investment.  This is kind of like making a conscious change from a poor diet with lots of junk food to a good diet: takes discipline, but do-able with good encouragement and support.
  3. Kanban: modest long-term results with relatively low effort.  This is like deciding to change only one thing about your health at a time even if you have lots of health problems.  Lots of small wins accumulate over time.  Doesn’t require much outside help.

Of course, my descriptions of these are _vast_ simplifications for the purposes of discussing the Agile “scam”.  Do professional sports teams or Olympic athletes need coaches?  Probably most people would agree they do need that outside help.  Is coaching sports teams or athletes a “scam”?  Nope.  Not all coaches are good, certainly, but coaching is an essential (sometimes difficult) investment to get to that level of high performance.

Bad Agile

Of course, not all Agile transformations or adoptions are good.  The Agile Manifesto is not easy for most people, teams or organizations to truly embrace.  One of the most common problems I see is that an organization believes that it can have distributed or remote team members and somehow have effective communication among those team members.  This is just one simple example that comes directly from the Agile Manifesto:

The most efficient and effective method of
conveying information to and within a development
team is face-to-face conversation.

I guess, technically, the Agile Manifesto doesn’t out-and-out say that a team must be co-located, but boy-oh-boy does it ever make a difference.

And yet, doing radical collocation is damn hard for most organizations.  So lots of organizations try to adopt Agile techniques without collocation.  And, mostly, their results suck.  Or they try to do collocation, but totally botch it.

Any given principle or value of the Agile Manifesto has its own challenges.  And so most Agile implementations are distant echoes of the incredible results that some rare organizations achieve when they really get Agile.

My Track Record

As a consultant, coach and trainer, I sometimes wish that I could say that I have never failed, that I have never given bad advice.  That’s because in complex human systems, it is very very very hard to sort out cause and effect relationships.  If one of my clients fails to have a dramatic transformation is it because:

  • I gave bad advice?
  • Someone at the client subverted the transformation effort?
  • An executive didn’t support it enough?
  • Market forces destabilized the transformation?
  • The organization’s culture treated Agile as an invasion and fought it off?
  • Agile just wasn’t “right” for the organization?
  • Agile wasn’t adopted soon enough?
  • etc….

On the other hand, I couldn’t very well be a coach, consultant or trainer if I didn’t have a clue.  My colleagues, Paul and Travis (who are named in the Ripoff Reports article), and others whom I have worked with (Nica, David, Mike, Deborah, Christian, another Mike, Allistair, Holleh, yet another Mike,a Michael, and another Michael (wow!), Garry, Jim, Mark, Mary, Sanjiv, yes even another Michael, Julien, Brenda, Derek…) are all smart, experienced, sincere, helpful people… who all know what it takes to produce good results.

The “Secret” Essence of Successful Agile

And, strangely, the essence of it is encapsulated in just a few basic basics:

Truthfulness (vs. hypocrisy, lies and deception)

Collaboration (vs. competition or individualism)

Service to Others (vs. greed and apathy)

and, ultimately, love between people.

So.  To those two people who felt they needed to spew out their hatred, their pain, or whatever it is that they are suffering from, I encourage you to contact me directly.  My email address and phone number are public.  I can’t promise to solve your problem, but I will give you love and whatever help I can extend.


Try out our Virtual Scrum Coach with the Scrum Team Assessment tool - just $500 for a team to get targeted advice and great how-to information

Please share!

Real Agility Program – Recommendations (Assessment and Playbook)

Recommendations IconWe have already written about how Leadership and Delivery Teams operate in a Real Agility Program.  It’s time to look at our Recommendations component: getting started on the right path for Real Agility.

Recommendations = Assessment + Playbook

In the assessment portion of the Recommendations component, we gather information about the current situation at an organization.  This includes everything from detailed practices, processes and tools, to strategies and organizational culture.  This assessment work is designed to help everyone understand the organization’s current gaps, and what strengths it has that will best support it to cross those gaps to Real Agility.  The Assessment includes an online portion, an on-site portion and an off-site portion.  The assessment work naturally leads to the development of the playbook.

The online assessment requires that each person throughout an organization complete an online survey about corporate culture.  It includes three major sections: existing challenges, sense of urgency, and level of teamwork.  This cultural survey is the foundation of understanding how to be successful with Real Agility.  Managers and leaders are also asked to complete an additional questionnaire about the current environment at the organization.  This includes high-level information about the structure of the organization, client and vendor relationships, and staff.  Additional surveys may also be administered to understand other aspects of the organization.  For example, in an organization that is struggling to use Scrum, we will often use the Scrum Team Assessment.

The onsite portion of the assessment combines in-person interviews and workshops with staff and managers.  Interviews explore aspects of the corporate work environment in more depth and include questions about familiarity with Agile methods, and obstacles that people might see to adopting Agile.  The workshops gather data around current challenges and strengths, success criteria for projects, situational analysis for teams, and existing metrics (or lack thereof).  Typically we need a meeting room committed to our consultants for doing interviews.

The offsite portion of the assessment is used for us to evaluate and analyze the survey, interview and workshop results.  We also use some time to review any relevant documentation such as process templates, org charts, governance requirements, etc.  We may also use some of this time for follow-up phone calls or emails to clarify aspects of the assessment results.  Finally, this offsite work is also where we do the bulk of the development of the recommendations in the playbook.

Several aspects of our assessment are based on the OpenAgile Catalyst Assessment Tools which are open-source and can be found online.  We also have a number of proprietary tools.

The playbook maps out a path to a successful Real Agility transformation.  It is a road map that helps leaders, managers and team members make good business decisions as they strive for Real Agility.  The playbook aids the organization to effectively and appropriately launch Real Agility teams: management teams, project teams, and operational teams.  The Real Agility Program playbook includes analysis of the assessment results, recommendations for work that the organization can do on its own and suggests outside assistance that enhances Real Agility results.  Two critical questions that are answered in the Playbook include:

  • What Agile method or methods should we be using and why?
  • What organizational change approach should we take and why?

We deliver the recommendations in the form of the playbook and an executive summary slide deck in an iterative and incremental fashion so that stakeholders can give us early feedback and so that we can adapt our assessment agenda as we go along.  The recommendations include ideas about organizational structure, staffing, governance changes, departmental relationships, tooling, and many other aspects of how an enterprise can best become and Agile enterprise.

Following the Recommendations in the Real Agility Program playbook results in huge time-to-market improvements, 200% (or better) productivity boost for delivery teams, and extremely satisfied customers and staff.

Try out our Virtual Scrum Coach with the Scrum Team Assessment tool - just $500 for a team to get targeted advice and great how-to information

Please share!

Leveraging the Team for Good PDPs (if you need them)

I am currently working with a relatively new Scrum team (5 Sprints/weeks young) that needs to rewrite their Personal Development Plans (PDPs) in order to better support Scrum and the team.  PDPs are still the deliverables of individuals required by the organization and likely will be for some time.  The organization is still in the early days of Agile adoption (pilots) and they are large.  So, instead of giving them a sermon on why metrics for managed individuals are bad, I am going to help them take the step towards Agility that they are ready to take.

The Plan:

  • Facilitate a team workshop to create an initial Skills Matrix;
  • work as a team to develop a PDP for each individual team member that directly supports the team’s high-performance Goal (already established)—
    • in other words, when considering an appropriate PDP per individual, the team will start with the team’s performance Goal and build the individual PDP from there;
  • develop a plan as a team for how the team will support each team member to fulfill his/her individual PDP—
    • in other words, all individual PDPs will be part of the team’s plan for team improvement;
  • Internally publish the plan (share with management).

I’ll follow up with another post to let everyone know how it goes.

Try out our Virtual Scrum Coach with the Scrum Team Assessment tool - just $500 for a team to get targeted advice and great how-to information

Please share!

Minor Update: Seven Essential Teamwork Skills

I was recently checking my Google Analytics for Agile Advice and the article I wrote quite a while back in 2009 about teamwork skills is even more popular than the front page of this blog!  I took a look at it and made some tweaks including providing some good references for more information about each of the teamwork skills.  Take a look: Seven Essential Teamwork Skills.  The only hard one was to find a good article about “sharing” as a teamwork skill.   If you know of one, please comment so that I can add it!  I’ll even be happy to take a link to an article you have written yourself.

Try out our Virtual Scrum Coach with the Scrum Team Assessment tool - just $500 for a team to get targeted advice and great how-to information

Please share!

Agile Inception: Facilitating Innovation Towards Valuable Results

I recently had the opportunity to help facilitate a client’s “Innovation Challenge”.  Basically, the concept is to get a bunch of people in the room, give them a business challenge and see what they come up with.

I have to say that the format of the workshop that I used is heavily inspired by a training that I did recently called Specification By Example by Gojko Adzic.  I strongly recommend this seminar as well as the book.  Another strong influence is The Inmates are Running the Asylum… by Alan Cooper.  The workshop that I have developed is a sort of hybrid approach, with my own flavour added to the mix.  During an early iteration of the workshop, I didn’t have a title and one of the participants suggested “Agile Inception”.  I think that title works in a space where Agile is established and well understood (e.g. hopefully this blog).  At the same time, this workshop can be run with people who have no prior experience or knowledge of Agile and without even mentioning the word Agile.  This is also good in certain environments where people have developed an Agile allergy.

Anyhow, my goal for the day was to facilitate the building of shared understanding of the challenge itself as well as some ways that the organization could innovate around that challenge through conversation and collaboration.

From the opening remarks it became clear that the product at the centre of the “challenge” was actually in deep crisis:  a shrinking market combined with shrinking market share.  The product had generated approximately $18M in revenue in 2009, compared with $10.4M projected for 2014.  That’s half dead in some people’s books.  The clear Goal was to reverse that trend, starting with at least $11M in 2015.  They needed a powerful jolt of life-giving innovation energy to defibrillate their failing product’s heart.

There were no shortage of ideas about how the product could become better & more profitable.  In fact, there were many, many ideas.  Too many, perhaps.  Once we had established our working agreement for the day, we did a Starfish Retrospective exercise to make visible all of the things that the group wanted to keep doing, start doing, stop doing, do more of and do less of.  Many post-it notes were stuck on the board and we left them there as a reminder of all of the things that people were thinking about that could help us to consider how the product and ways of working on it could be improved.

Then we talked about the Goal.  True innovation—that is, tangible, innovative results with clear benefits—requires a group to focus on a single, clear, SMART (Specific, Measurable, Achievable, Relevant and Time-bound) Goal that everyone in the organization understands and is committed to achieving.  Often times, as was the case with the group on Thursday, taking time to establish shared understanding of the goal can seem redundant and tedious (“we already know what the goal is…”).  However, as we learned through the process of working in small groups to re-articulate understanding of the Goal back to the “customer” (the person paying for everyone to be there) this often requires some further conversation.  Indeed, when the groups presented their understanding of the Goal, there were gaps that needed to be filled by the “customer”.  It took less than 30 minutes to discuss, adapt and confirm the Goal with the customer.  The value of this investment of everyone’s time was tremendous.  The conversation made it clear that shared understanding had already been established to a degree and enabled the group to build on what was already there to make the Goal “SMARTer” in the minds of all of the participants.

A single, transparent business Goal helps us to innovate with focus—to create the right thing.  In addition, we need to develop a single Persona—the ideal, “imaginary” user of the product.  The larger group broke into smaller groups for the subsequent discussions.  The groups worked separately and generated a the details for a few personas.  All 3 personas added value to the conversation.  The Persona of “Lisa” was particularly compelling to the “customer” because she had a clear goal of her own and through innovation, her goal could be aligned with the overall business Goal to create a powerful, “new” product that just might reverse the downward trend.

The next step in innovating with focus in order to generate the best ideas possible: build shared understanding of how Lisa can pursue her goal through her experience of the product in order for the business Goal to be achieved.  In other words, Lisa needs a story.  Her story needs a beginning and an end (for now, until the next story) and all the stages of her journey need to be integrated into a coherent whole.

The last step was for the groups to brainstorm and come up with different ways that the product can deliver Lisa’s story in order to realize the Goal.

I wish I could say more about the really cool ideas that the group came up with, but I am erring on the side of caution when it comes to protecting my client’s competitive advantage.

To wrap up the session, we took a quick, anonymous gauge of how confident the participants felt about achieving the Goal.  Of the 13 participants, two gave their confidence a score of 8/10, six gave a score of 7/10, four scored themselves a 6/10 and one was a 3/10, for an average of 6.5/10.  Not bad, but clearly some work still to go.  So what’s next for them?

Next steps:
  • Get the technical folks involved in the conversation (ideally, they are there from the beginning)
  • Build an increment of their solution
  • Review
  • Continue the conversation and collaboration to build shared understanding 
  • Re-gauge the confidence score
  • Iterate  
  • Repeat 
  • The likelihood of achieving the Goal increases with every iteration


Try out our Virtual Scrum Coach with the Scrum Team Assessment tool - just $500 for a team to get targeted advice and great how-to information

Please share!

Sometimes I Just Need to be Pedantic

Here’s an article that just drives me nuts: Using Agile Scrum to Manage Developer Teams. The problem I have with this article is that it is just crazy bad in its use of language and ignorance about the fundamentals.  Here are some examples:

Agile Scrum

This is not a thing.  Agile is a philosophy of doing software development.  Scrum is a particular instance of Agile.  Saying “Agile Scrum” is kind of like always saying “furniture table” instead of just “table”.  It shows a pretty fundamental gap in the writer’s knowledge.

As with any software development lifecycle (SDLC) framework…

Scrum is definitely not an SDLC.  Scrum is a framework (and the author uses the term correctly a little earlier in the article) but is deliberately missing most of the details that would make it an SDLC.  It is designed to be incomplete instead of complete.  SDLC’s are meant to be complete solutions for delivering software.  Scrum shows you the gaps and exposes the problems you have delivering products but doesn’t tell you how to fill in the gaps and solve the problems.

Next, the article mis-quotes by incorrectly capitalizing Product Owner and Scrum Master.  And in some sort of ironic error, puts “Scrum master” in quotes.  Yikes!

The conclusion of the article about when you might choose not to use Scrum is also a bit mis-guided.  There are lots of organizations successfully using Scrum in highly regulated environments: medical, banking, government, etc.  Some of them are even my clients!  I would be happy to provide direct references if needed.


Does your team work remotely? Despite advances in video technology and online collaboration tools, the requirements for structured daily contact makes Agile Scrum tough to implement successfully for virtual teams.

Yes, remote work is bad with Scrum.  But it’s also just plain bad.  Don’t do it if you can avoid it.  All that Scrum does with a remote team is show you just how bad it really is.

Try out our Virtual Scrum Coach with the Scrum Team Assessment tool - just $500 for a team to get targeted advice and great how-to information

Please share!

Nice Summary of Personal Kanban

Wired magazine has a nice little summary of personal kanban.  Check it out!

Try out our Virtual Scrum Coach with the Scrum Team Assessment tool - just $500 for a team to get targeted advice and great how-to information

Please share!

The Real Agility Program – Execution and Delivery Teams

Execution IconIn a recent post, Mishkin outlined the Leadership Team component of the Real Agility Program.  While the Leadership Team track focuses on developing leadership capacity for sustained transformation, The Execution track focuses on launching and developing high-performance project, product and operational teams.  This track is the one that most of our clients use when they run Agile pilot programs and is a critical component of getting quick wins for the organization.

Groundbreaking works such as The Wisdom of Teams (Katzenbach & Smith), The Five Dysfunctions of a Team (Lencioni) and Drive (Pink) have served well to distill the essential requirements of high-performance teams.  Scrum, Kanban, and OpenAgile are proven frameworks that optimize the value of teams and create the necessary working agreements to help teams reach that high-performance state.

The Delivery Team track of the Real Agility Program creates new, cross-functional, multi-skilled, staff-level teams of willing individuals.  These teams are responsible for delivering value—business results and quality.  Individuals are committed to the performance of the team and the organization.  Teams develop the capacity to self-organize and focus on continuous improvement and learning.  A team is usually composed of people from various roles at the delivery level.  For example, and IT project team might be composed of people whose previous* roles were:

  1. Project manager
  2. Business analyst
  3. Software developer
  4. Tester
  5. Database developer
  6. Team lead
  7. User experience lead
  8. Intern

* These roles do not get carried into the new delivery team other than as a set of skills.

The track begins with establishing pre-conditions for success including executive sponsorship, availability of team members and management support.  Team launch involves a series of on-the-job team development workshops designed to enable the teams to create their own set of values, working agreements and high-performance goals.  Teams are guided in the creation of their initial work backlogs, defining “done”, estimation and planning and self-awareness through the use of a collaborative skills matrix.  The teams are also assisted in setting up collocated team rooms and other tools to optimize communication and productivity.

Qualified coaches assist the teams to overcome common issues such as personal commitment, initial discomfort with physical colocation, communication challenges of working with new people in a new way, management interference and disruptions and appropriate allocation of authority.  This assistance is delivered on a regular schedule as the team progresses through a series of steps in the Execution track process.  Usually, these steps take one or two weeks each, but sometimes they take longer.  A team that needs to get to a high-performance state quickly might go through the entire program in 10 or 12 weeks.  In an organization where there is not the same urgency, it can take up to a year to get through the steps of the track.

The coaches for this Execution track also help management to resist and overcome the strong urge to manage the problems of the teams for them.  In order to develop through the stages of team development, teams need to be effectively guided and encouraged to solve their own problems and chart their own courses towards high-performance.

The goal of the Execution track of the Real Agility Program is to help the team go through the stages of forming-storming-norming and set them up to succeed in becoming a high-performance team.  Of course, to do this requires some investment of time.  Although the Execution track is meant to be done as on-the-job coaching, there is a 5% to 20% level of overhead related to the Real Agility Program materials themselves.

See also the article on the Recommendations component of the Real Agility Program.

Try out our Virtual Scrum Coach with the Scrum Team Assessment tool - just $500 for a team to get targeted advice and great how-to information

Please share!