Collocation of the team is used to improve communication efficiency and to allow the team to learn to be more collaborative. Perfect collocation would have all stakeholders and work performers in the same work space (e.g. a large room) during all working hours. This level of collocation is not usually possible, so adjustments are made.
Collocation reduces wastes associated with waiting, movement, and inefficient communication. Collocation increases learning and feedback and assists with team empowerment.
Collocation can present challenges to people used to working on their own. For these people, a careful consideration of how to accommodate their working style is important, but more important is helping them to understand the need for and benefits from collocation. As this understanding grows and as the team starts to produce noticeable results, most people start to enjoy the close working environment.
When perfect collocation is not possible, consider part-time collocation, video conferencing, having a decision-making proxy represent the stakeholders, getting rid of closed offices, moving into open or shared work spaces or collocating part of the team.
I typically hear a great deal of positive feedback from teams that were previously not collocated after they come together in a common space. For example: “I don’t have to spend hours dealing with email anymore – it takes a few seconds to lean over and ask a question and get a response.” “Meetings that used to take half an hour to organize on people’s calendars now happen spontaneously.” “I can work much more efficiently because the people who I need to collaborate with are right there. No more emails, phone calls, scheduling, and pestering.”