Tag Archives: hiring

9 Common Mistakes in Hiring an Agile Coach

Learn more about transforming people, process and culture with the Real Agility Program

Nearly everyone is hanging out the “Agile Coach” shingle.  Agile has reached the point where many large organizations are adopting Agile practices.  As a result, consultants and consulting companies are trying to jump on the bandwagon to take advantage of this fad.  Unfortunately, we at BERTEIG are often being called in to clean up after other Agile coaches have made a mess of things.

Here are the most common mistakes that organizations make when hiring Agile coaches.

1. Not Measuring the Results of Your Agile Coach

Agile coaches should be able to measure their results as they work with your teams and your organization. Important measures include performance, cost, quality, time to market, customer satisfaction and others.  If you aren’t measuring results, you can’t possibly know if the money you are investing into your Agile coach is worth it.  Of course, some qualitative measures such as staff satisfaction with the coach are useful too, but quantitative measures are also essential.

2. Not Benchmarking before an Agile Coach Starts

You need to be able to know if an agile coach is making a difference. Knowing where you are starting is necessary.  Having benchmark measurements of important KPI’s will help you to make sure that your agile coach is successful.  Benchmarking is something that your agile coach should be able to help you with, but make sure that you are involved directly!

3. The Agile Coach is Lacking Advanced Certifications

Agile coaches need to have proven their knowledge and experience by obtaining advanced certifications. A “Certified Scrum Master” designation is just not sufficient. At a bare minimum a Certified Scrum Professional (CSP) or Kanban Management Professional (KMP) certification are critical. However more advanced certification’s such as Certified Enterprise Coach (CEC), Kanban Coaching Professional (KCP), or even non-Agile coaching certifications such as Leadership Circle Profile are important to see in a candidate.

4. Lack of Diversity of Agile Experience

An Agile coach must be able to prove having worked with at least Scrum and Kanban methods on more than one team in more than one organization.  However, there are many other Agile methods and techniques, and it is critical to explore the depth of your candidate’s knowledge and experience with those techniques.  Do they know how to do the Agile engineering practices?  Have they used many different retrospective techniques?  What about Innovation Games?  Estimation and planning tools?  If your coach has less than five years of experience with Agile techniques, chances are they don’t have the depth to deal with the complexity of your situation.

5. No Huge Agile Coaching Failures

An Agile coach needs to be able to explain how they have failed to achieve results in at least one case, ideally getting fired as a result. Failure and learning from failure are critical parts of the Agile framework. If an Agile coach can not share with you a significant failure then you cannot trust that they are able to learn from their mistakes.

6. No Systematic Agile Coaching Approach

Helping teams, groups and organizations become more Agile requires systems thinking and systematic approaches.  Organizations are complex (and sometimes chaotic!) – if an Agile Coach does not know how to deal with this complexity, and cannot describe to you their systematic approach, then they probably aren’t going to be consistent in their results.  And if the approach they describe doesn’t seem to make sense to you, you are probably right to give that coach a pass.

7. Missing Clear Agile Coaching Goals

This mistake is a little less common, but it is important enough that it still needs to be mentioned: your organization absolutely must have clear goals for the Agile coaching.  Those goals should be related to both Agility and business results.  Agile techniques are a means to an end.  Lacking clear goals often results in an organization spending far more than it needs to on Agile coaching.

8. Hiring an Agile Coach to do Training

(Or the other way around.)  Coaching and training are two completely separate disciplines!  It is rare to find an individual who is able to do both well.  The systems and techniques of coaching are different than those of training.  Becoming excellent at one, takes many years of focused work.  Becoming excellent at both, takes deep commitment and opportunity.  If you hire an Agile Coach who has good experience, don’t just assume that they can do training just because they have delivered a few talks or made up a slide deck.  Put the same discipline into hiring an Agile trainer that you would put into hiring an Agile coach.

9. Not Letting Leaders and the Agile Coach Work Together

This is probably one of the biggest mistakes of all!  An Agile coach must work with your organization’s leaders to have any hope of helping you with lasting change.  No matter how large your organization, the culture is set by leadership, Agile has a huge cultural impact, and your Agile coach needs to be able to link the two together (leaders and Agile culture).  Even if the Agile coach is “just” working at the team level, a lack of contact with leaders will make the coaching work inefficient, frustrating, and unsustainable.


Your organization deserves the best chance it can have.  Consider contacting us at BERTEIG to help you make sure your Agile coach (or Agile coach candidate) is up to the challenge.   We have a systematic program to develop Agile coaches.

BESTEIG Real Agility logo - Agile Coach development program


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What Do Strong Companies Hire For – Skills, or “Something Else?”

Learn more about transforming people, process and culture with the Real Agility Program

Perhaps you’ve experienced this…You go all revved up to a job interview with your beautiful resume in hand outlining all your accomplishments, believing you have all the right training, skills and experience…but you’re not chosen for the position. You cannot understand why.

Advertising guru and author, Simon Sinek, explains: “Weak companies hire the right experience to do the job. Strong companies hire the right person to join their team.”

Teamwork is becoming the hallmark of most successful businesses and organizations. We have entered an age where cooperation and working together is a vital necessity. No longer is the individual star performer going to do it for an organization. That’s not enough. Everyone needs to have the same vision, the same values, the same feeling of being valued. The demands on companies is just too great for one or two individuals to lead the way. Everyone must be a leader.

How can one show a potential employer that you are a team player? That you have great consultative and cooperative skills? That you’re willing to learn from everyone around you? Is this something that can be reflected in your personality?

“A recent international study surveyed more than 500 business leaders and asked them what sets great employees apart. The researchers wanted to know why some people are more successful than others at work, and the answers were surprising; leaders chose “personality” as the leading reason. Notably, 78% of leaders said personality sets great employees apart, more than cultural fit (53%) and even an employee’s skills (39%).” http://www.linkedin.com/pulse/do-you-have-right-personality-successful-dr-travis-bradberry

Forbes Magazine has published online articles about the hiring process which are fairly old-school, even wishy-washy. Writers talk about knowing the clear skill-sets a company is looking for, and having a detailed scorecard that defines the performance objectives for the position. They also discuss qualities of behaviour, but do not define behaviour in any specific way. Their expertise falls short in looking at personality, team-building qualities, and desire to learn, change and adapt.

Agile is the leading team-oriented methodology being adopted by the best and the brightest organizations in the world, such as Google and Apple. Agile teaches its participants to reflect, act and learn.

This is a kind of life-agility that’s needed in every realm we function in, whether as spouses, parents, employees, or members of our communities.

What do you hire for?


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Announcing Real Agility Staffing

Learn more about transforming people, process and culture with the Real Agility Program

Great news for those out there in the Greater Toronto Area and Southern Ontario: Berteig Consulting Inc. and three additional partners have launched our new business: Real Agility Staffing – Connecting Great People to Great Companies in an Agile Way!  If you are searching for a job, or even just thinking about your career possibilities, please fill in our survey about your skills and experience.  We have two initial open positions for senior agile practitioners related to quality and software development.  Let us know if you are interested or know someone who is.

Eventually we hope to grow to other geographical regions so if you are outside the areas I mentioned, please feel free to do the survey to let us know about your existence 🙂


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