The Product Owner needs to be in contact with all those that are invested in the work of the team (aka stakeholders). These stakeholders have information on the marketplace, the users’ needs, and the business needs. The Product Owner must be able to communicate with each of these individuals whenever the need arises. If this is possible, the entire Scrum Team will have the most up to date information that will aid them in their execution of the product. If not, the team will have to wait for information and/or guess which will cause confusion, blame, distrust, and unhappy customers.
To learn more about Product Owners, visit the Scrum Team Assessment.
It is the ScrumMaster’s job to remove the Scrum Team’s obstacles that occur through all levels of the organization. To do this properly the ScrumMaster must be able to connect directly with all stakeholders of the team including those outside the organization. This direct communication aids in addressing identified obstacles with the appropriate individual or group. Without the ScrumMaster being allowed this direct communication, he will have to deal with a third party which may distort the information and/or be unable to convey the importance of removing an obstacle or addressing a need. The ScrumMaster is like a catalyst that should be able to set ablaze those individuals that are interacting or connecting with the team either directly or indirectly.
To learn more about ScrumMasters, visit the Scrum Team Assessment.