The Product Owner needs to be in contact with all those that are invested in the work of the team (aka stakeholders). These stakeholders have information on the marketplace, the users’ needs, and the business needs. The Product Owner must be able to communicate with each of these individuals whenever the need arises. If this is possible, the entire Scrum Team will have the most up to date information that will aid them in their execution of the product. If not, the team will have to wait for information and/or guess which will cause confusion, blame, distrust, and unhappy customers.

To learn more about Product Owners, visit the Scrum Team Assessment.

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