Tag Archives: sprint review

Pitfall of Scrum: Product Owner Doesn’t Show

The Product Owner is a full member of the Scrum Team and should be present at all Scrum meetings (Sprint Planning, Daily Scrums, Sprint Review and Sprint Retrospective). As well, the Product Owner should also be available during work time. Of course, the PO also needs to work with stakeholders and might be away during that time, but these discussions should be scheduled outside of the team’s meeting times.

In one case with a team I was coaching at Capital One, the Product Owner didn’t show up for the Sprint Review and then didn’t show up for the Sprint Planning meeting. The rest of the team decided to delay the start of the Sprint until the Product Owner did show up. The director-level manager of the team, a deeply insightful individual, insisted that all team members take paid days off until the Product Owner was ready to attend the Sprint Review… kind of like a mini-strike. It only took two days for the Product Owner to clear his schedule to attend the Sprint Planning meeting.

Product Owner as Scrum Team Member

The Scrum Guide defines the membership of the Scrum Team as follows:

The Scrum Team consists of a Product Owner, the Development Team, and a Scrum Master. Scrum Teams are self-organizing and cross-functional. Self-organizing teams choose how best to accomplish their work, rather than being directed by others outside the team…. The team model in Scrum is designed to optimize flexibility, creativity, and productivity.

As a member of the Scrum Team, the product owner should have the same level of commitment, courage, focus, openness, and respect (the five Scrum values) as any other Scrum Team member. The Product Owner needs to collaborate actively with the Scrum Team. One way to gauge the involvement of the Product Owner is in the Sprint Review. If the Product Owner is giving feedback to the rest of the Team in the Sprint Review, it’s too late! The Product Owner should never be surprised by the product increment shown in the Sprint Review. Instead, the Product Owner should be leading the discussion to get feedback from customers, users and other stakeholders during the Sprint Review.

Being Away from the Team

There are some interesting exceptions to the Product Owner being present. Here are some of the most common:

  1. The Product Owner needs to be away from the team to work directly with customers, users, sales teams, marketing, customer service people, etc. This work is essential for making sure that the Product Backlog contains the most up-to-date information every Sprint. This time away should normally be scheduled outside of the Scrum meeting times.
  2. The Product Owner may need to travel to meet with customers and be away from the Scrum Team for an extended period of time.
  3. Of course, like any other team member, the Product Owner can and should take vacation and may be ill from time-to-time. This may seem trivially obvious. What is not obvious is that it often helps the team to leave another team member with temporary responsibility to fill in for the Product Owner. This temporary fill-in should not be someone from outside the team.

Special Case: The Daily Scrum Meeting

The latest version of the Scrum Guide also puts the Daily Scrum meeting in a special category. The meeting is for the Development Team (the subset of the Scrum Team that excludes the ScrumMaster and the Product Owner). Former versions of the Scrum Guide and other official Scrum documentation have changed this rule in various ways. As a personal comment, I believe this is a serious internal contradiction in the definition of Scrum. If the Scrum Team is self-organizing, then the Daily Scrum should include the ScrumMaster and Product Owner. I have seen this work successfully. The Scrum Guide says nothing about other people observing the Daily Scrum. I strongly recommend that the ScrumMaster and Product Owner observe the meeting even if you wish to follow Scrum strictly and restrict their participation.

If you decide to allow the Product Owner to participate in the meeting, then the Product Owner should restrict their comments to changes in the Product Backlog that require the team’s help for refinement. For example, the Product Owner could report in the Daily Scrum as follows:

“Yesterday I met with Sanjay at Deal Maker Industries and he suggested that we add a feature to allow car manufacturers to ping various stakeholders about risks and options. I think that will mean adding several new user stories to the Product Backlog. I need help from the team to write and estimate the new PBIs. Today I also have a re-prioritization meeting with three key internal stakeholders. My only obstacle is that I still can’t get a meeting with Karen about the marketing of the features from our last few Sprints and I’m worried that will delay our next release.”

In this example, the team and the ScrumMaster are kept apprised of key developments at the product level and know that there will be some extra work during the day to work on Product Backlog Refinement. The Scrum Guide says:

Product Backlog refinement is the act of adding detail, estimates, and order to items in the Product Backlog. This is an ongoing process in which the Product Owner and the Development Team collaborate on the details of Product Backlog items. During Product Backlog refinement, items are reviewed and revised. The Scrum Team decides how and when refinement is done. Refinement usually consumes no more than 10% of the capacity of the Development Team. However, Product Backlog items can be updated at any time by the Product Owner or at the Product Owner’s discretion.

Balance in the Product Owner Role

Ideally, the Product Owner would spend an equal amount of time with their Scrum Team and with outside customers and users. The Product Owner is the key conduit of information from the market to the Development Team. Not being present with the Scrum Team can hinder this flow of information and cause quality problems and unnecessary rework. Again, the Product Owner should never be surprised in the Sprint Review.

This article is a follow-up article to the 24 Common Scrum Pitfalls written back in 2011.


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Pitfall of Scrum: Excessive Preparation/Planning

Regular big up-front planning is not necessary with Scrum. Instead, a team can just get started and use constant feedback in the Sprint Review to adjust it’s plans. Even the Product Backlog can be created after the first Sprint has started. All that is really necessary to get started is a Scrum Team, a product vision, and a decision on Sprint length. In this extreme case, the Scrum Team itself would decide what to build in its first Sprint and use the time of the Sprint to also prepare some initial Product Backlog Items. Then, the first Sprint Review would allow stakeholders to provide feedback and further develop the Product Backlog. The empirical nature of Scrum could even allow the Product Owner to emerge from the business stakeholders, rather than being assigned to the team right from the start.

Starting a Sprint without a Product Backlog is not easy, but it can be done. The team has to know at least a little about the business, and there should be some (possibly informal) project or product charter that they are aware of. The team uses this super basic information and decides on their own what to build in their first Sprint. Again, the focus should be on getting something that can be demoed (and potentially shippable). The team is likely to build some good stuff and some things that are completely wrong… but the point is to get the Inspect and Adapt cycle started as quickly as possible. Which means of course that they need to have stakeholders (customers, users) actually attend the demo at the end of the Sprint. The Product Owner may or may not even be involved in this first Sprint.

One important reason this is sometimes a good approach is the culture of “analysis paralysis” that exists in some organizations. In this situation, an organization is unable to do anything because they are so concerned about getting things right. Scrum is a framework for inspect and adapt and that can (and does) include the Product Backlog. Is it better for a team to sit idle while someone tries to do sufficient preparation? Or is it better to get started and inspect and adapt? This is actually a philosophical question (as well as a practical question). The mindset and philosophy of the Agile Manifesto and Scrum is that trying to produce valuable software is more important that documentation… that individuals and how they work together is more important than rigidly following a process or tool. I will agree that in many cases it is acceptable to do some up-front work, but it should be minimized, particularly when it is preventing people from starting to deliver value. The case of a team getting started without a product backlog is rare… but it can be a great way for a team to help an organization overcome analysis paralysis.

The Agile Manifesto is very clear: “The BEST architectures, requirements and designs emerge out of self-organizing teams.” [Emphasis added.]

Hugely memorable for me is the story that Ken Schwaber told in the CSM course that I took from him in 2003.  This is a paraphrase of that story:

I [Ken Schwaber] was talking to the CIO of a large IT organization.  The CIO told me that his projects last twelve to eighteen months and at the end, he doesn’t get what he needs.  I told him, “Scrum can give you what you don’t need in a month.”

I experienced this myself in a profound way just a couple years into my career as an Agile coach and trainer.  I was working with a department of a large technology organization.  They had over one hundred people who had been working on Agile pilot projects.  The department was responsible for a major product and executive management had approved a complete re-write.  The product managers and Product Owners had done a lot of work to prepare a product backlog (about 400 items!) that represented all the existing functionality of the product that needed to be re-written.  But, the big question, “what new technology platform do we use for the re-write?” had not yet been resolved.  The small team of architects were tasked with making this decision.  But they got stuck.  They got stuck for three months.  Finally, the director of the department, who had learned to trust my advice in other circumstances, asked me, “does Scrum have any techniques for making these kind of architectural decisions?”

I said, “yes, but you probably won’t like what Scrum recommends!”

She said, “actually, we’re pretty desperate.  I’ve got over a hundred people effectively sitting idle for the last three months.  What does Scrum recommend?”

“Just start.  Let the teams figure out the platform as they try to implement functionality.”

She thought for a few seconds.  Finally she said, “okay.  Come by this Monday and help me launch our first Sprint.”

The amazing thing was that the teams didn’t lynch me when on Monday she announced that “our Agile consultant says we don’t need to know our platform in order to get started.”

The first Sprint (two weeks long) was pretty chaotic.  But, with some coaching and active support of management, they actually delivered a working increment of their product.  And decided on the platform to use for the rest of the two-year project.

You must trust your team.

If your organization is spending more than a few days preparing for the start of a project, it is probably suffering from this pitfall.  This is the source of great waste and lost opportunity.  Use Scrum to rapidly converge on the correct solutions to your business problems instead of wasting person-years of time on analysis and planning.  We can help with training and coaching to give you the tools to start fast using Scrum and to fix your Scrum implementation.

This article is a follow-up article to the 24 Common Scrum Pitfalls written back in 2011.

[UPDATE: 2015/08/19] I’ve just added a video to the “Myths of Scrum” YouTube series that adds a bit to this:


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Sprint Review Timing – Article by Mike Caspar

Another great article by Mike Caspar: Consider the ability of your Stakeholders to come to your Sprint Review or Demo before declaring it.  From the article:

If you are in an environment that is struggling to get stakeholders to your review, ask yourself if you have chosen an impossible day of the week for this ceremony.

Please, for the sake of your team(s)….

When considering when your Sprint will end,
think of the ability of your stakeholders
to actually show up once in a while!

Stakeholders are people too. They don’t want to let the team down either.

(Emphasis added.)

Mike has great experience working with Scrum teams and I hope you read through his other articles as well.


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The Rules of Scrum: I attend every Sprint Review Meeting in-person

The Sprint Review meeting supports the Scrum value of Openness and the principle of inspect and adapt.  This rule of Scrum also aligns with the Agile Manifesto principles “The most efficient and effective method of conveying information to and within a development team is face-to-face conversation” and “Our highest priority is to satisfy the customer through early and continuous delivery of valuable software.”  In-person attendance of all Scrum Team members allows for the fullest level of openness among Team Members and effective communication of feedback from stakeholders reviewing the product increment.  If even one team member attempts to attend this meeting by any other means, either by phone or even video conferencing, efficiency and effectiveness of the openness and inspect and adapt becomes compromised. Compromise on these principles yields compromised collective ownership. The successful delivery of the valuable software requires full commitment on the part of the whole team. Lack of in-person participation increases the likelihood that the team will fail to deliver on its Goal because the openness and inspect and adapt will lack effectiveness.


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The Rules of Scrum: All stakeholders are invited to attend the demo portion of the Sprint Review

The ScrumMaster organizes and facilitates the Scrum meetings, including the Sprint Review. The ScrumMaster ensures that all the stakeholders of the Scrum Team and its product are invited to the Sprint Review. The list of stakeholders invited should include, most importantly, end users of the product and / or actual external customers who would buy the product. The Scrum Team presents the product increment during the demo portion of the Sprint Review. This presentation allows the stakeholders to give immediate feedback on the product increment including new functionality, quality, and desired future direction. If the stakeholders are not universally invited, then it is possible that important feedback will be lacking and the Product Owner will create a sub-optimal Product Backlog. One significant benefit of having a broad group of stakeholders attend is that it is highly motivating to the Scrum Team to receive direct feedback every Sprint. This feedback is only possible if all the stakeholders are invited every Sprint.


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